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easyGroup to start a new venture, easyGym, in partnership with Fore Fitness, an entrepreneurial start-up
posted: 01 September 2010
easyGroup IP Licensing Ltd and Fore Fitness Limited are delighted to announce a brand licensing agreement that will enable Fore Fitness to operate and market the easyGym brand and the domain name www.easyGym.co.uk in the UK and various other countries.
easyGym's goal is to offer customers conveniently located quality gym facilities at affordable prices as it believes that consumers have been paying too much for too little. easyGym is looking to differentiate itself from the typical industry model through the strength of the 'easy' brand and the development of sophisticated business processes to provide a unique customer experience. There will now be no excuse for not leading a healthier lifestyle.
Commenting on the partnership, Paul Lorimer-Wing, Joint CEO of easyGym, said:
"Sir Stelios has developed 'easy', Europe's leading value brand. Securing the rights to use the 'easyGym' brand in the gym market is a significant achievement for Fore Fitness. The partnership offers an exciting platform for the business which is very much in line with our plan to deliver a fun, affordable, fitness and health driven product to consumers who are looking for something fresh and different, at a price reflecting great value."
Hassan Khalil, Chairman of easyGym also commented:
"We are delighted with this opportunity to provide affordable gym facilities to a wider market. With the help of Stelios and the 'easy' brand, we intend to establish facilities in the UK, Europe and beyond."
Sir Stelios, founder of the 'easy' brand, added:
"I am thrilled that in the midst of one of the most difficult economic environments in living memory there are still fellow entrepreneurs who are willing to set up businesses and have a go at shaking up yet another industry. As a gym user - admittedly perhaps not as often as I should - I have noticed many inefficiencies in the system and believe there is a simpler and more efficient way to cater for the needs of the consumer. Together with Fore Fitness and their investors we will aim to offer value for money in this sector. My own resolution following this deal is to go to the gym at least 3-4 times per week!"
About Fore Fitness
Fore Fitness Limited is the offshoot of Fore Capital Partners (FORE), an entrepreneurial venture capital firm. FORE focuses on identifying investment opportunities in growing markets, raising deal specific equity and managing teams to deliver shareholder value.
Paul Lorimer-Wing has over 10 years of business experience. Paul's most recent role has been asset manager for a leading international private equity real estate fund headquartered in New York. Paul is also a Chartered Alternative Investment Analyst and a Chartered Certified Accountant.
About easyGroup
The easyGroup is the private investment vehicle of Stelios Haji-Ioannou, the serial entrepreneur. The easyGroup is the owner of the easy brand and licenses it to all of the easy branded businesses.
The easy brand currently operates more than a dozen industries mainly in travel, leisure, hotel and office accommodation. |
